We’re proud to share that Growthack has won Best SEO Campaign at the Northern Digital Awards 2026, in partnership with PassMeFast. Albena Dimitrova, Head of Digital, PassMeFast, had this to say:
The launch of the new pages, the restructuring of our area content, and their approach to testing and performance monitoring have made a clear and measurable difference to both our visibility and conversions. The collaboration, transparency, and results speak for themselves.
The winning campaign, Fuelling Search Intent and Accelerating Product Discovery, reflects how we approach SEO today: not as a ranking exercise, but as a system for helping people make better, faster decisions.
Northern Digital Awards 2026
Judges Comments:
“It was a well-structured SEO campaign that effectively reversed migration-related traffic losses, refocused the site around user intent, and delivered strong commercial outcomes. The execution was exceptionally thorough and truly outstanding. We were particularly impressed by their strategic use of Google reviews and the depth of their CTR analysis.”
This recognition reflects the reality of the challenge. The campaign didn’t start with growth, it started with recovery. A complex migration had quietly eroded performance, not through a single failure, but through accumulated friction across intent, structure and visibility.
The problem we were solving
Kevin Kapezi, Director, Growthack
“When PassMeFast came to us, they were in the middle of a pretty tough downturn. Traffic had dropped after their migration, conversions were slowing, and their most important pages weren’t doing their job. But like most migration issues, nothing broke dramatically. It was small things adding up – shifts in intent, pages competing with each other, and a structure that wasn’t aligned to how users search. 90 days after launching a new structure, leads from a key landing page were up 157%.”
This wasn’t about patching technical errors alone. The work required stepping back and realigning the site around how learners actually search, compare and decide.
What made the campaign stand out
The judges highlighted the depth of execution and the commercial focus. The campaign combined multiple disciplines into a single, coherent system:
- “A recovery-led strategy that aligned intent, site structure and user journeys”
- “Disciplined implementation across technical, content and CMS layers”
- “A phased approach that delivered measurable improvements quickly”
- “The new /courses page as a clear proof point, directly linking SEO actions to lead growth”
SEO became effective because it was treated as part of the product experience, not a layer applied on top.
Why this matters
Winning Best SEO Campaign matters because it validates the approach. This was not a greenfield project or a short-term spike. It was a recovery and growth programme grounded in user behaviour, clarity and consistency.
With PassMeFast based in Salford, the North West of England, this award feels particularly fitting. We’re proud to represent the region.
It reinforces a simple truth: when SEO is buyer-led and built around real search intent, it becomes a durable growth system rather than a short-term tactic.
Thank you
Thank you to the PassMeFast team for the trust and collaboration, to our team for the depth of craft, and to the Northern Digital Awards judges for the recognition.
We’ll keep doing the work the same way: focus on intent, design for clarity, and measure outcomes that matter.
References
About Growthack
Growthack is a UK-based SEO and growth consultancy. We build buyer-led search systems that connect strategy, data and execution to measurable commercial outcomes.
